The world has been revolutionized and is shifting into a digital space where people exist partly in a virtual reality. The way we do marketing is also changing and we are using social media as the new medium for marketing. Many businesses are trashing the traditional way of marketing and using social media to market. There are 3 popular social media platforms and they are Instagram, Twitter and TikTok. You have to choose the right platform for your brand or business to reach its target audience the most effectively. If you want to know what your business can do on social media to prosper, here are a few things to try.
Choose the best platform
The very first thing you need to do is choose the right social media platform. The 3 main platforms we are going to be focusing on are:
- TikTok: TikTok is the newest social media platform to take over the world with 680 million monthly active users. TikTok is a video based platform that is popular amongst the younger crowd. You can really express yourself creatively on this platform.
- Twitter: Twitter has 353 million users. This app also caters to a younger crowd and is great for microblogging. This app is good for sharing informative information.
- Instagram: with 500 million daily active users, Instagram is the most popular social media platform and just like TikTok and Twitter, it is most popular amongst the younger crowd. People use Instagram to share creative and high quality content in the form of images, videos and reels. Many businesses and brands use this app.
Learn about organic marketing
As a business on social media, you need to be familiar with organic marketing which is marketing that happens naturally without paid ads and sponsored posts. You market organically through engaging and interacting with your audience and providing high quality content consistently. On the other side of the coin, there is paid marketing and buying followers. For example, you can buy Twitter followers with Twesocial. It is an easy thing to do when trying to gain more followers and raising awareness. Organic marketing is less aggressive and is how marketing is done now. It is great because it is free and you build an authentic audience. Through organic marketing you also get to build a relationship with your followers and establish an identity and personality online.
Research your customers
The next step is to research your customers. This step is very important because your customers are your target audience and they are who you are doing everything for. You need to gather as much information about your customer as possible. You need to know who they are, what they like, which platform they use, what content they like to see. This is important because if you know information about your customers, you are able to tweak your marketing strategy effectively and give them the content that they want to see. If you know what they like, you can keep them happy. By researching your customers you will also be able to determine what works and what doesn’t which is very important.
Hashtags and contests
Hashtags are the driving force of content on social media and you should definitely be using them because they make your posts more discoverable and expose your content to a wider audience which will in turn generate more engagement for you and bring in more followers. Hashtags categorise content according to a certain theme or topic so definitely use them to your advantage. You should also use hashtag challenges which are a trending activity that is usually don’t on TikTok. It can be a dance move or small action that is associated with a specific sound or a popular song. Another great idea is to run contests. Humans love to win and prizes are a great incentive. Contests drive engagement, promote interaction and boost brand awareness. Lastly, you should make use of user generated content which is any form of content that is created by a social media user for a brand. User generated content is great because you don’t have to think of content and it generates a lot of engagement.
As a business looking to venture into the amazing and massive social media space, remember the importance of choosing the right social media platform, learn about organic marketing, research your customers and use hashtags and contests. Don’t forget about growth tools available, because that might be the easy way up for you or your business.