Google changes its look: A look at the latest news from the American company


The new rules linked to the technology sector often require companies operating in this sector to refurbish their image. This is what happened during the month of October to Google, which renewed the icons of all its main programs and systems, with more or less valid results, but which clearly point towards the concept of visual coherence, following for certain verse the example launched by Microsoft that has adopted this principle for the restyling of its Office package.

Without going too far into specific clarifications between what a logo and an icon is, Google has radicalized the concept of the thematic unit at a visual level, given that the colors and shapes of the new apps recall the main Google system, a concept that at first it could displace users, but in the long run it will pay off and be appreciated by most.

Gaming industry and financing

In general, gaming and gambling in particular are among the sectors that most influence investments in the digital entertainment sector. The gambling industry has been one of the most popular and rapidly expanding industries over the past century. Gambling has become the preferred form of entertainment for people from all walks of life, who would visit casinos to stake their money in hopes of making even more money if lucky.

Thanks to the advancement of computer technologies, casinos have moved from gambling centers like Las Vegas and Monte Carlo to the World Wide Web. Hundreds of virtual gambling operators have launched websites where fans of the casino UK can play for real money and earn huge cash prizes.

Initially this was only possible on a desktop computer, but in recent years many online casinos have gone mobile, allowing players to enjoy their games on smartphones and tablets. Betting on the go has become the favorite source of entertainment for millions of people who own mobile devices based on Android or iOS. Of course, not everyone can afford to engage in real money betting, which is why many Android-compatible casinos offer the option to play with free demo credits.

For those who are attentive to novelties and innovations it will be clear that there has been a formal type of work that refers to a certain geometric vision of icons by Google. The shapes have been modified, albeit not in a radical way, while the new color themes exacerbate the rainbow vision on which the Mountain View company has built its stylistic signature.

However, more than discussing the graphic and formal aspect, it is interesting to ask the reason for this choice. The restyling of the logo for a company represents the need to go forward and evolve, following its own path, which in some cases is nothing more than a conservative choice, while rarely assuming innovative connotations at a radical level. Just take a look at competing companies or the entire technology sector, to find out how behind this type of choices and logic, there is often an intuition linked to continuity.

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