Do you have a business or brand and are looking to market it on social media but have no idea which platform to choose? Are you thinking about making use of all of the various social media platforms but aren’t sure if this would be a good idea?
What are the best social media platforms for businesses? It might seem like a tough question to answer, but it is actually quite simple. One of the most important aspects when choosing which platform to use is knowing your business goals and objectives, as well as what type of content you want to share with your followers.
From there, it becomes easy to determine which social media site would be most beneficial for you. If you are stuck on which platform to use, here are some advantages and disadvantages about each to help you make a decision.
Instagram is known as the everything platform. Here you can post both images and videos on a multitude of features in order to reach the massive audience that they have to offer. Instagram is up there as one of the most popular social media platforms, competing for the spot with TikTok.
On Instagram you will be able to reach users of all ages from GEN Z to Millennials, with no issue at all. You can use a managed Instagram growth service such as Growthsilo to do that, or you can just rely on the quality of your content, and hope to attract a great number of followers. Everyone loves the platform, and it is a great place for businesses to start their marketing journey.
Twitter is one of the oldest platforms around, launched all the way back in 2006, and has still managed to keep its title as one of the most popular social media platforms around. Twitter is a microblogging style platform that allows you to post tweets with a limited number of characters. Initially, it started out as a platform where this was all you could do; however, they had to evolve and adapt in order to keep up with the times and the demand of their users. Nowadays, you can also post pictures, videos, and gifs along with your tweets, and this kind of content has become the most popular kind because of its visual aspect.
If you are thinking of using twitter to market your business, you need to keep in mind that it mostly reaches a demographic of older generations such as millennials. While it does reach other people, this is the main demographic. Typically, the kind of content you will find on twitter will also be quite comedic. It is a great platform for businesses, because you can keep a professional business tone, while still keeping it light and being able to connect with your audience on a more personal level.
TikTok
The newest of all the social media platforms, TikTok, has also managed to become the most popular of all of them in such an incredibly short space of time. Launched in 2016, TikTok has since managed to amass billions of users and has been named the most downloaded app in the app stores.
TikTok is a short form video posting platform where you can record, edit, and post your videos for you followers and other users to see. TikTok started out as a music platform where you could lip-sync to your favourite songs and share the video with your followers, but it is now so much more than that.
These days you will find all sorts of content on TikTok from tutorials, to dance videos, to comedic skits, to funny animal videos, and so much more.
TikTok is a great platform for small businesses as you people prefer to see content that is in the moment and authentic rather than that of expertly created videos with fancy cameras. Here you will be reaching a much younger demographic of teens and tween, so this is something to keep in mind when marketing here.
YouTube
Last but not least, we have YouTube. YouTube is a video platform where you can post already edited videos for your subscribers. Unlike other social media platforms, on YouTube, your videos can be much longer ranging anywhere from a few seconds, all the way up to several hours long. If you want to keep the attention of your audience though, you might want to keep it a bit shorter than that.
On YouTube you will find all sorts of content such as tutorials, reviews on products, video blogs of people’s lives, and so much more. YouTube is also well known for its advertising that you will find on just about every single video you watch, making it great for businesses.
It doesn’t matter which platform you choose for your business – what matters is to be consistent, original, unique and customer oriented. These factors will lead to raising awareness about your brand or business, and will get you the number of followers you need. Of course, there are a lot of tools available online to help you gain more followers quickly, just don’t forget that that is not what will keep them coming back to your account.