With the rise of technology and the digital age, the world is a lot more connected now. Communications have changed drastically and everyone is now on social media. 3.96 billion people use social media around the globe which is 58.11% of the world’s population- more than half! Social media is not just for your average person anymore. Brands and businesses are using it and so are celebrities. You can find anything on social media from trends to different niches. You can even build communities on social media. There are so many benefits to using social media and if you are a beginner, here are some benefits that you should be aware of.
Why should I be on social media?
Social media is a great platform that allows people to connect to not just friends and family but the entire world. Social media is the perfect place to market yourself in your profession and what makes it so great is that it is easy and convenient to use. Social media can be a great place for feedback and also a great place to follow trends which is good because as a brand or business you always need to be connected to your audience and getting direct feedback from them can benefit you and help you determine how to improve your product, service or strategy. You can also take advantage of trends that tell you what is popular amongst people. Social media gives you great access and insight which is a benefit.
Instagram is the most popular social media platform in the world at the moment. It is a photo and video sharing platform where users, brands and businesses can connect to a wide audience. There are some main features on Instagram which include IGTV, Reels, Instagram Live and stories. All of these features help you connect to your audience in a fun, interactive and creative way. Instagram is very popular with 1 billion users and 500 million daily active users on the app. Gaining Instagram followers is not an easy task, although it could be made easier using something like Growthoid, an organic growth service, especially because there is a wide audience, and you can reach a lot of people. It is also a great place for organic marketing and connecting with people from all over the world. Businesses and brands have access to their audience at their fingertips.
Twitter is another social media platform that is very popular. It is a microblogging, text based platform where users can tweet their thoughts and feelings in 140 characters or less. Twitter is also the birthplace of the hashtag. Twitter is very popular with 330 million users on the platform sharing information, images, videos, memes and GIFS. The benefits of using this platform is that you have access to a wide audience from all across the globe and Twitter is full of information because people use the app to share information with one another about various topics from everyday life to social issues to politics.
TikTok
Tiktok is the newest social media platform to take over the world and it is used to share fun and creative videos. There are many features on TikTok including video uploading, video editing, filters and effects, social sharing, duets and reactions. This app is extremely popular and is a hit amongst the younger generations who make up the bulk of its users. There are 689 million users on TikTok which clearly displays its popularity. This app is a great place to be creative and entertaining. It exposes you to a wide audience and there are many niches. There are also hashtag challenges and trends that go viral on TikTok.
Social media has taken the world by storm and almost everyone is using a social media platform. Brands and businesses need to be active on social media to connect with their audience and reach more people. Each social media platform has something different to offer. Instagram is very visual and good quality visual content is vital if you want to succeed on this app. Twitter is more text based and sharing information is a great way to connect with people on this app. TikTok is fun and entertaining and video content is the only type of content available. The point in using these social media platforms is raising awareness no matter who you are, and although getting followers is no easy feat, there are a lot of methods you can use to become popular and achieve your goal.